• It all starts with the right data, from the right sources.

     

    Live Experience Analytics,

    Made Easy.

  • We unlock new data and deliver

    actionable insight on all data sources. 

    Our event, retail, experience design and data experts have a proprietary 150+ point data harvesting plan that includes qualitative and quantitative analysis, benchmarked against your industry's XQ.

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    The Event Industry

    Conference and trade show organizers know that digital and onsite data comes from many disparate sources. But to tell the complete picture of your event's success you need data visualization and actionable insight from all sources. Our live event, experience design and data experts have crafted a proprietary 150+ point data harvesting plan that includes qualitative and quantitative analysis of your pre-event, post-event, live and digital data points from the perspective of the entire event ecosystem including exhibitors, sponsors, staff and attendees. Our whiteglove analytics consulting and reporting is what sets us apart, all measured against our proprietary Event Industry XQ.

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    Professional Sports

    Our live event, experience design and data experts have crafted a proprietary 150+ point data harvesting plan that includes qualitative and quantitative analysis of your pre-event, post-event, live and digital data points from the perspective of the entire event ecosystem including corporate sponsors, players, staff and attendees. Our data points are gathered from a range of sources that includes; digital data, live experience data, and our proprietary customer and team surveys and aesthetic + experience insight report. Create a better experience for your organization's constituents, armed with the detailed insight and actionable steps marketing and sales teams need to have to get to the next level in today's data-driven world.

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    Brands & Multi-Location Retail

    Commerce data only tells a snapshot of what marketers need to understand about your audience's brand and experience. Add a whole new layer of insight to your analytics reporting with our behavioral intelligence. We're the only platform to include behavioral insight into a seamless dashboard that includes digital data, for your team to have a 360 view of the customer experience. Benchmark your data against our Brand and Retail XQ, for actionable analytics that can dramaticaly improve your customer experience.

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    Venues and Destinations

    Your venue management system offers foundational operational anaytics. But XQX adds another new dimension to your insight and reporting by gathering, analyzing and visualizing 150+ data points custom designed for venues and destinations. Our platform then measures the data against your category XQ's so you have an actionable benchmark with which to understand your success and make strategic decisions to help improve your audience experience. From sensory data to aesthetic insight, XQX concatenates data and unlocks insights never before realized in the venue and destination industry.

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    Automotive Dealerships

    The challenge most automotive dealership groups face when it comes to analytics, is that the fox is often watching the hen house. By that we mean that the platforms and services heavily utilized in the industry are also the same vendors that are reporting on their own success. XQX gives you independent, third-party analysis of your media and marketing spend, and adds an entirely new layer of showroom analytics, customer feedback and more. Our proprietary Dealer XQ is also a comprehensive way to understand what's working, what's not and how to make strategic, data-drive decisions to boost your brand and sales through the channels and tactics that bring in the best ROI.

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    The Hospitality Industry

    We know that hotel and restaurant groups move fast. Making strategic data-driven decision through analytics is nearly a real-time effort. Let our marketing and data experts help structure a customized approach to your dashboard reporting, reimagine how you're surveying customers and bring in a whole new level of data and reporting that give a comprehensive 360 view of the customer experience. Measure this data against our proprietary scoring system to make faster, better informed decisions about how your brands are performing.

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    Higher Education and College Sports

    There are multiple constituents when it comes to understanding how to structure reporting and segmentation for higher education clients. Our customized approach allows us to be laser focused on the unique needs and goals of your organizations. Count on our team to understand your competitors, current ecosystems and to establish a safe and secure analytics ecosystem that everyone from your marketing and sales teams to your IT department will approve. HECVAT status is available upon request.

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    Multi-Location Fitness

    Engaging the unique needs of your audience is critical in the ultracompetitive fitness club universe, one of the more data-driven categories in the industry. Let our experts craft targeted surveys, secret shop your locations and gather digital data sources into a single dashboard so that you can make informed decisions in real time.

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    Live Events

    What makes a successful live event? We have distilled that question down to our 150+ data points that we will gather, analyze and measure against our Live Event XQ. We're the only platform to include aesthetics and sensory data into a seamless dashboard that includes digital data, for your team to have a 360 view of the fan, artist, sponsor and employee experience. Ensuring your fans and audience members are engaged and having a postitive experience with your brand pre-event, during the event and post-event is crucial to understanding how to improve your next live experience.

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    Brand Activations

    Brands spend millions annually on trade show booths, pop-ups and activations at the highest profile events in the world. From SXSW to Cannes Lions, we have you covered in terms of independent, third-party analytics reporting to ensure profitability on these investments. We'll work with your team to create custom analytics and reporting infrastructure and our data team will report on insights gathered so you can reconcile the spend and make strategic decisions about future budgets, what events to invest in and which activations drove the best engagement, in-bound leads and overall ROI.